Amazon Puts Seller Assistant Inside Anthropic's Claude
Amazon says it is shipping the next version of Seller Assistant, its AI helper for Amazon sellers, plus a new plugin that carries it into other AI tools.
Transcript
Amazon just upgraded its Seller Assistant. A new plugin puts seller data inside Claude, built by Anthropic.
Amazon says Seller Assistant now runs automations that respond even when the seller is logged out. Sellers approve each action first.
The new plugin launches with Amazon Quick and in beta with Claude. Amazon says sellers connect it without writing any code.
Seller Assistant now carries persistent memory of each seller's pricing patterns. Amazon says sellers accept its recommendations more than ninety percent of the time.
Amazon did not give a general availability date for the Claude beta. It did not price the plugin or name future integrations.
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Sources
Every claim in this video comes from the top ranking coverage of this topic. The claims and where each one came from:
- Today, we're announcing the next evolution of Seller Assistant, including workflows that automate routine tasks around the clock, as well as a new selling partner plugin launching with Amazon Quick and in beta with Anthropic's Claude, making it easy for sellers to run their Amazon business from the AI tools they use every day.(Amazon (aboutamazon.com), first party corporate newsroom post in Innovation at Amazon, titled "Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic's Claude", by Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience, dated Sep 23, 2026; read from the alert time snapshot captured 2026-09-23T13:05:36Z and re-verified against the live URL.)
- Today, we're introducing Seller Assistant workflows: custom automations that run continuously, monitoring conditions, interpreting changes, and responding dynamically, even when the seller isn't logged in to Seller Central.(Amazon (aboutamazon.com), first party corporate newsroom post in Innovation at Amazon, titled "Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic's Claude", by Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience, dated Sep 23, 2026; read from the alert time snapshot captured 2026-09-23T13:05:36Z and re-verified against the live URL.)
- When it takes actions, sellers stay in control, reviewing and approving them before they're carried out.(Amazon (aboutamazon.com), first party corporate newsroom post in Innovation at Amazon, titled "Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic's Claude", by Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience, dated Sep 23, 2026; read from the alert time snapshot captured 2026-09-23T13:05:36Z and re-verified against the live URL.)
- The selling partner plugin is now available in beta for sellers in Amazon's U.S. stores, with international expansion to follow.(Amazon (aboutamazon.com), first party corporate newsroom post in Innovation at Amazon, titled "Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic's Claude", by Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience, dated Sep 23, 2026; read from the alert time snapshot captured 2026-09-23T13:05:36Z and re-verified against the live URL.)
- with the selling partner plugin (currently in beta), those sellers will get more than just their Amazon data in Claude; they will get access to Seller Assistant, connected in roughly 60 seconds, no coding required.(Amazon (aboutamazon.com), first party corporate newsroom post in Innovation at Amazon, titled "Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic's Claude", by Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience, dated Sep 23, 2026; read from the alert time snapshot captured 2026-09-23T13:05:36Z and re-verified against the live URL.)
- Seller Assistant now carries persistent memory of each seller's pricing patterns, inventory cycles, and growth goals. That memory follows sellers wherever they work, whether in Seller Central, Amazon Quick, or Claude, so the context is never lost when they switch between tools.(Amazon (aboutamazon.com), first party corporate newsroom post in Innovation at Amazon, titled "Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic's Claude", by Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience, dated Sep 23, 2026; read from the alert time snapshot captured 2026-09-23T13:05:36Z and re-verified against the live URL.)
- Seller Assistant's capabilities have rolled out to over 90% of Amazon's selling partners worldwide in their native language, and it now has hundreds of thousands of active users, with sellers accepting recommendations over 90% of the time.(Amazon (aboutamazon.com), first party corporate newsroom post in Innovation at Amazon, titled "Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic's Claude", by Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience, dated Sep 23, 2026; read from the alert time snapshot captured 2026-09-23T13:05:36Z and re-verified against the live URL.)
- Verified absence: the article gives no general availability date for the Claude beta, no pricing for the selling partner plugin itself, and no named list of which additional AI tools come next, stating only that more integrations are to follow.(Amazon (aboutamazon.com), first party corporate newsroom post in Innovation at Amazon, titled "Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic's Claude", by Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience, dated Sep 23, 2026; read from the alert time snapshot captured 2026-09-23T13:05:36Z and re-verified against the live URL.)