Google Signs EU AI Act Transparency Code, But Warns Too
Google says it will sign the EU AI Act Code of Practice on Transparency of AI-Generated Content, building on its 2025 signing of the GPAI Code of Practice and its work adopting the C2PA industry standard. The company highlights SynthID, its digital watermarking technology, and its partnerships with Apple, Eleven Labs, Kakao, NVIDIA, and OpenAI to drive adoption of interoperable watermarking tools. But Google also warns that more regulatory complexity could contradict Europe's competitiveness and simplification goals, and could confuse the people the rules are meant to help.
Transcript
Google is signing the EU AI Act transparency code, while warning the rules could confuse the people they help.
Google says it will sign the EU AI Act Code of Practice on Transparency of AI-generated content.
The company says this builds on its earlier signing of the GPAI code and its work adopting the C2PA industry standard.
Google highlights SynthID, its digital watermarking tool, plus partnerships with Apple, Eleven Labs, Kakao, NVIDIA, and OpenAI.
Yet Google warns more regulatory complexity could contradict Europe's competitiveness goals and confuse the people the rules aim to help.
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Sources
Every claim in this video comes from the top ranking coverage of this topic. The claims and where each one came from:
- Google is signing the EU AI Act Code of Practice on Transparency of AI-Generated Content.(Google - official announcement)
- This builds on the 2025 signing of the GPAI Code of Practice and work to adopt the C2PA industry standard.(Google - official announcement)
- SynthID is Google's digital watermarking technology, and Google is partnering with Apple, Eleven Labs, Kakao, NVIDIA, and OpenAI.(Google - official announcement)
- Google is concerned added regulatory complexity could contradict Europe's competitiveness goals and confuse the people the rules are meant to help.(Google - official announcement)