IBM Adds New AI Features to Ferrari's F1 Fan App
IBM published a press release on October 22, 2026 titled "IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix." Everything below comes from that first-party announcement.
Transcript
IBM just put new AI features in Ferrari's app. They arrive before this weekend's Austin race.
IBM built the features with IBM Bob and IBM Consulting Advantage. Ferrari's global fan base numbers nearly four hundred million.
A new Race Timeline tracks each session as it happens. AI agents write recaps minutes after any session, not just the race.
A Pitstop Reaction Game asks fans to pick the right tire fastest, with a global leaderboard. Fans can post six word stories.
IBM wrote this announcement and is a paid partner. Its thirty percent productivity gain and growth figures are internal, unaudited numbers.
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Sources
Every claim in this video comes from the top ranking coverage of this topic. The claims and where each one came from:
- As Formula 1 returns to Austin's Circuit of the Americas for this weekend's United States Grand Prix, IBM (NYSE: IBM) and Scuderia Ferrari HP are introducing new AI-powered features to the Scuderia Ferrari mobile app.(IBM (newsroom.ibm.com), first party press release titled "IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix", October 22, 2026)
- Built using IBM Bob and IBM Consulting Advantage, the new and enhanced features offer even more ways for fans to engage with each other and the team.(IBM (newsroom.ibm.com), first party press release titled "IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix", October 22, 2026)
- creating a definitive home for Scuderia Ferrari's passionate global community of nearly 400 million Tifosi.(IBM (newsroom.ibm.com), first party press release titled "IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix", October 22, 2026)
- The new Race Timeline captures the key moments of every session as it unfolds in an easily scrollable, visual format.(IBM (newsroom.ibm.com), first party press release titled "IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix", October 22, 2026)
- Race Summaries has been expanded to cover all sessions including practice, sprint, qualifying and race day. AI agents built with IBM watsonx transform complex race data and strategic insights into narratives, within just minutes of the conclusion of each session.(IBM (newsroom.ibm.com), first party press release titled "IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix", October 22, 2026)
- Located within the Game Center, the new Pitstop Reaction Game challenges fans to pick the right tire in the quickest time. Points are shown on a global leaderboard.(IBM (newsroom.ibm.com), first party press release titled "IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix", October 22, 2026)
- Fans can now share their own six-word stories about what the team means to them, and Scuderia Ferrari HP will showcase them in the new Tifosi Hub.(IBM (newsroom.ibm.com), first party press release titled "IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix", October 22, 2026)
- Deploying 70+ reusable AI skills and 30+ agents, IBM Bob and IBM Consulting Advantage have increased productivity overall by 30% for the product development lifecycle (PDLC) of the app. [1] As measured during the Monza Grand Prix and Madrid Grand Prix. Following the May 2025 app relaunch, internal measurement showed a 35% increase in cumulative downloads over the first year.(IBM (newsroom.ibm.com), first party press release titled "IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix", October 22, 2026)